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Beyond the Giants (30)

Conditions for survival in the manufacturing industry in VUCA era


Satoru Murakami CEO Goal-System consultants Inc.,



Are humans good ... or (1)


We are considering another uncertain existence, "human beings".

Last time, I considered the limits of human evolution and the resulting "cognitive bias."


Cognitive bias refers to a phenomenon in which one's thoughts are distorted in the direction of one's own interests, hopes, and aspirations for a certain object, or the evaluation is distorted by being dragged by the prominent features or prominent parts of the object. When dragged by cognitive bias, intuition, beliefs (prejudices), fears and aspirations hinder logical thinking (intelligence).


Yes, in many cases human intelligence loses instinct. In terms of brain science, instinct is dominated by desire in the old human brain (Ver1 brain). However, on the other hand, the new brain (Ver1.1) has "intelligence" to suppress that desire. However, this intelligence, as explained, is slower in "reaction" than the reflexive instinct, so a little trick is needed to get it to work well.


In order to suppress instinctive reflexes and use intelligence, we must think using words (languages). But before "thinking", the instinct "reacts to the stimuli of sight and hearing" and easily causes "errors", so we have to think of ways to avoid the errors. Simply put, in order to bring out "intelligence", it is important to take advantage of cognitive bias and use a new (Ver1.1) brain for "actions".


Dr. Goldratt developed the TOC by bringing the idea of ​​"natural science" to solving complex human problems. The point of that claim is that various seemingly complicated events are caused causally from a few "constraints (essential causes)", so if you focus on the constraints and deal with them, you can essentially solve the problem.   However, the "brain error" caused by human internal cognitive bias is clearly present and is a constraint that hinders reform.


Dr. Goldratt teaches that humans embrace reform by defining six stages in which humans resist change and overcoming them one by one. However, he makes no mention of the differences in characteristics between a single person and a group of people forming an organization or team.





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